What is third party integration?
Term “Third-party integration” refers to integrating necessary existing components to an existing digital product using different APIs (Application Program Interfaces), instead of creating your own code from the scratch. Integrations can be useful in improving costumer experience (tools which help customers to find products more easily), Insight into customer behavior (better understanding costumer journey), Monitoring and reporting (gathering and presenting data) and in many other ways.
Why is third party integration important?
Simply said it saves time and money.
Third party integrations allow you to quickly react on market demands and add features and tools to your business processes that might take many months to develop on your own. Integrating existing APIs is much more cost effective than making your own.