What is Prototyping

Website prototypes are demos of a website. These are often used to gather feedback from clients early in the project lifecycle before the project goes into final development.

It is an essential part of the website design process, it is a high-fidelity visual version of the site to be, and the purpose of it is to present the user interface and basic function to the clients.

“If a picture is worth 1000 words, a prototype is worth 1000 meetings.”

Tom & David Kelley

Why is Prototyping important

Prototyping is hugely beneficial in the design process as it saves a lot of time spent on the project. It also saves expenses, as it is Identifying areas that need to be improved at the beginning of the whole process, in order to create the desired user experience. Essentially it is much easier to make amendments during this design stage, than making changes once the site has gone into development.