What is social strategy?

Most of the businesses today are on social platforms, and that is not just for selling, they also connect with people. Company’s goals that they want to achieve may be different, from improving brand awarness, generating leads, creating a viral effect to just connecting with fans.

Social Strategy, as any other, comes before you start creating. It requires wide range of knowing and understanding your potential audience, what are they looking for, how their needs align with your goals, and ultimately, how you can attract them with an offer that gets them get on board with your business.

’’We don’t have a choice on whether we DO social media, the question is how well we DO IT?’’

Erik Qualman

Why is Social Strategy important?

As we all know, times have changed, so have the ways everyone does business today. Social media platforms allow you to easily widen boundaries and reach out to millions of people across the world. If you are, for example, a small business owner starting out with social media marketing, you need to be where your potential and existing clients and customers are already looking for you.

How can we help?

Coming up with a winning strategy for social media involves a lot more than posey photos and comical captions. There’s a lot of under the hood work involved, as well as competitor and audience research. Things you’re probably short on time for, or just not sure how to tackle it best. We can help with:

  • Defining precise goals for increased brand awareness
  • Choosing best social networks for your brand or product
  • Finding just right type of content
  • Helping you create just right posting schedule
  • Competitor analysis
  • Advertising budget strategy