What is information architecture?

Information architecture is about helping people understand their surroundings on a web page and finding what they are looking for.

It focuses on organizing, structuring, and labeling content in an effective way, and it makes content management much easier and more effective in the future. 

Information architecture is the creation of a website structure that allows the user to understand where is located required information in relation to its current position on-page. Information architecture results in the creation of site maps, categorizations, navigations, and metadata.

Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.

Colleen Jones

Why is Information architecture important?

Users want to find needed information with the least amount of effort possible, and they will choose a web page that creates the easiest and most pleasant experience for them. In other words, good Information architecture gives your web page a competitive advantage.

All this is the reason why Information Architecture is key aspect of user experience strategy.