What is copywriting?

Copywriting is writing words that will persuade people to take some kind of action. It is the art and knowledge of creating content that encourages the potential user - the reader to buy a product, to sign up or subscribe to something, or take some other action that will benefit him. It was created for display in any medium - print, television, radio, video, internet, etc.

“Metaphors are a great language tool, because they explain the unknown in terms of known”. 

Anne Lamott

Why is copywriting important?

Copywriting can cover a number of areas, such as web pages, adverts, web, and other promotional materials for a business. Overall, it is when a business crafts text to raise brand awareness and drive consumers into taking some action. Effective copywriting draws a customer’s interest in a business’ product or service, which many copywriters do by telling stories.

How can we help?

Our expert copywriters are experienced in the production of industry-specific content designed to boost engagement and bolster performance.

As well as providing you with a great chance to communicate your core brand values, copywriting is also an integral SEO factor. When search engines crawl your website, every aspect of your content will be analysed. We understand how to exploit this opportunity and boost your site’s ranking potential.

We focus on:

  • Converting
  • Length
  • Flair
  • Tone
  • Reputation
  • Keywords